Link shortener owly1/9/2024 Attackers then distribute these Ow.ly links via email or social media.The attackers create a free Hootsuite account and create a number of Ow.ly links to direct people to their phishing sites. ![]() The problem at hand is a typical case of whack-a-mole. In this article, we will cover both the reactive and the proactive automation approaches we took to significantly improve our process of handling malicious Ow.ly links and how it lifted the burden off the shoulders of our Customer Support and Security Incident Response teams at Hootsuite. Due to the volume and frequency of these abuse reports, our team would spend countless extra hours closing these tickets. The IR team had a manual review process that involved reviewing and deleting malicious links which was time-consuming. We created a security incident for each abuse report, and assigned them to our Security Incident Response team. Our original process for removing Ow.ly links reported as malicious was very manual. Cost, time, scalability, and brand reputation are just a few of the challenges that arise when handling abuse cases. When this happens, Hootsuite receives complaints from recipients of these phishing activities and many abuse monitoring organizations. As with many other popular tools, this service is frequently abused by malicious actors to anonymize and spread phishing and spam content to unsuspecting recipients. Ow.ly is a popular link shortening service that allows Hootsuite service users to shorten links in a post prior to publishing it on social media. Authors: Faheem Khan, Mahdi Fadaee and Cuneyt Karul Introduction
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